ROLE
Art direction & graphic design
Art direction & graphic design
THE CLIENT
Bankston Architectural creates high-quality, impeccably crafted, premium door furniture.
Bankston Architectural creates high-quality, impeccably crafted, premium door furniture.
OVERVIEW
Bankston sought a contemporary, sophisticated, architecturally-inspired brand identity to differentiate itself from parent brand, Tradco. Alongside the creative director, I designed the logo, website, packaging, catalogue layout, brand guidelines and developed the photography style.
Bankston sought a contemporary, sophisticated, architecturally-inspired brand identity to differentiate itself from parent brand, Tradco. Alongside the creative director, I designed the logo, website, packaging, catalogue layout, brand guidelines and developed the photography style.
The identity needed to feel as though it would comfortably sit among the pages of architectural magazines such as Artichoke and Architecture Australia. The final logo, reflective of a keyhole, was selected due to its contemporary, minimalist feel and strength. The responsive website needed to encompass the high-end, sophisticated feel whilst being user-friendly. I achieved this using large headlines, subtle animations and microinteractions.
The brand has been extremely well received by architects, renovators and builders.
Tags: Branding, Digital, Logo design, Package design, Print, Website design
Brand guidelines
Homepage design
Internal page designs
Product catalogue
Package design
