ROLE
Creative direction & design
Creative direction & design
THE CLIENT
The Longitudinal Surveys of Australian Youth (LSAY) is a study managed and funded by the Australian Government that follows young Australians over 10 years as they transition from school onto the next stage of their life.
OVERVIEW
The aim was to encourage participants within the age group of 17–23 to complete the LSAY survey and stay engaged with the LSAY brand using a combination of print and digital materials. My approach was to use bright, colourful gradients to highlight the facts and allow them to be easily absorbed. Three designs were presented to a focus group, with my design and creative direction being selected, with feedback including “...visual elements such as the coloured rings were viewed positively, and the interactive element was considered an engaging means of digesting the survey information.”
Tags: Branding, Digital, Logo design, Print, Social Media, Website design
A series of mailers were sent out to new & existing participants during the year
FIB OR FACT: LOGO & AP DESIGN
In order to keep the audience engaged with the brand, a mobile responsive game was developed which invited users to swipe left or right - true or false - on facts generated from LSAY data. The design needed to be exciting and engaging in order to encourage the target group to participate.
Website & ap design
SOCIAL MEDIA CAMPAIGN
Alongside a catalogue of static, carousel and video ads, a series of Facebook Live videos were posted showing a count of what can happen during a minute (e.g. number of Snapchats sent, number of images uploaded to Facebook, etc.) in real time.
Alongside a catalogue of static, carousel and video ads, a series of Facebook Live videos were posted showing a count of what can happen during a minute (e.g. number of Snapchats sent, number of images uploaded to Facebook, etc.) in real time.
Facebook assets & Facebook Live interactive video
Carousel ad
Carousel ad
Carousel ad
EDM Design
