ROLE
Graphic design
Graphic design
THE CLIENT
Naturally Sweet Products is an Australian owned and operated company that produces natural sugar substitutes.
Naturally Sweet Products is an Australian owned and operated company that produces natural sugar substitutes.
OVERVIEW
Naturally Sweet required a contemporary brand refresh in order to foster new growth and promote brand recall. The refresh needed to appeal to predominantly female consumers, supermarkets, hospitality service venues and food and drink producers.
Naturally Sweet required a contemporary brand refresh in order to foster new growth and promote brand recall. The refresh needed to appeal to predominantly female consumers, supermarkets, hospitality service venues and food and drink producers.
The logo was completely revitalised, with the leaves the only remaining 'nod' to the original logo. A fresh, bright colour pallet was chosen to reflect the 'sweet' nature of the product. The packaging uses food imagery on the front, which inspires the consumer to realise potential uses for the product. The new packaging undeniably stands out on a shelf, generating strong brand recall.
Tags: Logo design, Package design, Print, Rebrand,
New logo (stacked)
Original logo & new logo (horizontal)
Packaging refresh
Facebook advertisement
