ROLE
Lead graphic designer
Lead graphic designer
THE CLIENT
Elders Insurance are Adelaide-based farm and business insurance specialists who have over 180 agencies located in metro and rural Australia.
OVERVIEW
I was given the opportunity to take the Elders Insurance brand to the next level as lead graphic designer of their refresh. I kept the design clean, friendly and welcoming, reflecting the personalised, local service offered by Elders Insurance. The new creative direction was careful to acknowledge and work within existing brand guidelines. I developed ads for print, press, display and social media, developed a range of infographics and icons for internal and external documents and designed a new responsive website and microsites for individual agencies.
Within just a few months of launching the campaign, the number of quote requests tripled in most states and brand awareness continues to grow. I continued to work on the Elders Insurance brand for over 4 years – refreshing collateral, keeping the website design up-to-date, collaborating with agents for specific artwork requests and creating new campaign artwork – I know the brand like the back of my hand!
Tags: Branding, Digital, Rebrand, Print, Social Media, Stationary, Website design
Responsive website
EDM template
Corporate document & infographic design
Convention & in-store signage
In-store signage
Metro & rural flyers
